Nov 21, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing


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Carl Obermiller, PhD, Chair

Objectives

Marketing is the process of delivering consumer satisfaction through the creation and exchange of products. Career opportunities in marketing are found in manufacturing, wholesaling and retailing, marketing research, and in the promotional areas of advertising and personal selling.

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