Dec 15, 2019  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog
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SBLR 5060 - Strategic Marketing for Sport Organizations

3 credit hours
Formerly - SADL 5060
After successful completion of this course, students will be able to develop a sound philosophy of marketing; understand the evolution of sport marketing theories; identify the major theories related to consumer behavior and market segmentation; identify contemporary issues and trends in sport marketing; increase competence of scientific inquiry in sport marketing; and create a marketing plan for a sport organization.

Prerequisite Course(s): SBLR 5140
Terms Typically Offered: Fall (not offered 2018-19)



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